HOUSTON CORVUS SEO | Search engine Optimization Houston, SEO Texas

Google Analytics acquires new Content Experiments API

Posted on June 11, 2013 by admin

Last Summer Google Analytics restored Content Experiments. After a year, they have proclaimed latest enhancements with API calls.

Google declared the update of an explicit Content Experiments API. Through an API, the same tools let users to use A/B content tests on their site. The latest content experiment API permits developers to select and decide from all the features obtainable inside Google Analytics Content Experiments and make a custom solution that fits their desires.

Various Benefits include:

Testing changes to content without redirects

The Original Content Experiments JavaScript snippet causes a page redirect and it is possible to test changes to content without redirects. It is also easy to put into practice.

Testing items server-side

Basically testing platforms do not offer changes on the server side. With this API tool the clients can run tests on the Server side. They can also try things like implementing different recommendation or search algorithms.

Testing in non-web environments using measurement protocol

It can be used on Kiosk in physical location to test diverse layout variations of content and features and decide what users can complete fastest or at utmost significance.

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6 tips to recover fron Google Penguin Updates

Posted on June 7, 2013 by admin

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Quick Guide to Structured Data in Google Webmaster Tools

Posted on June 3, 2013 by admin

Structured Data in Webmaster Tools is a page that Google used to describe the additional data you added on your site such as

Ratings
Reviews
Product Data
Recipes
Videos
Events
Social Data

Rich Snippets is one of the types of Structured Data. This Data displays in the search results which will increase your site traffic.

The Dashboard of structured Data shows you the lists of structured data elements that Google was able to detect on your site and also it displays the type of it.

If you select which type of structured data you want to visit then you can see the URLs which is belong to that elements, with the download option.

Clicking URL you can see where the Google has picked up those data. To view how the data will display in search results click Rich snippets preview.

Structured Data Markup Helper Tool

It helps webmaster on how to add schema structured data to their WebPages. This addition will make Google to present your data attractively in Search Results. This tool is also supports Structured Gmail Formats.

Structured Data Markup Helper tool will improve search listing of each web page with the assist of rich snippets. Recently Google has updated two features for the structured data tool.

The first update is Data Highlighter expansion to seven types of structured data. The second update is the Structured Data Markup Helper Tool.

How to use Structured Data Markup Helper?

Go to https://www.google.com/webmasters/markup-helper/

Open the structured Markup tool

Enter or Paste the URL

Click Start tagging

Then Start Tagging Data by highlighting image or text

Then press Create Html

Download the Html code

Add it to your Page

After Google Crawled your page, the new data will display in search results

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New Generation of Penguin 2.0 algorithm is updated

Posted on May 23, 2013 by admin

Today, Penguin 2.0 is rolled out to stop web spam. It is considered as the fourth release of penguin update. Google says that it’s a new generation of algorithm.

The head of Google Web spam team, MattCutts announced the release of penguin update in his blog. The earlier penguin update only targeted the site’s home page, but this update goes much deeper and has actually large impact in certain small areas.

MattCutts informed in his blog that the penguin 2.0 is rolled out completely and this web spam algorithm affects 2.3% of English queries. He also added that it also affects non English languages.

“We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more webspam will see more impact.

This is the fourth Penguin-related launch Google has done, but because this is an updated algorithm (not just a data refresh), we’ve been referring to this change as Penguin 2.0 internally. For more information on what SEOs should expect in the coming months, see the video that we recently released.”

Then he also provided a video to explain more detail about Penguin 2.0 update and what expected changes may happen in SEO in the coming months. Here is that video

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How Google finds, crawls, Indexes and serves relevant web pages?

Posted on May 21, 2013 by admin

Have you ever wondered how Google finds, crawls, Indexes and serves relevant web pages in Search Results?

When you search for any product or any other thing Google shows relevant list of results accurately. How Google do all this immediately?

To deliver the relevant search results there are three distinct parts

Googlebot for crawling
Indexer for Indexing
Query processor for serving relevant results

Googlebot for crawling

Googlebot helps to finds new and updated pages and sends to the Indexer.

For retrieving millions and millions of Webpages a massive set of computers is used.

The other name of Googlebot is Google Spider. Googlebot programs crawls webpages based on three determinations.

Which sites to Crawl?
How often to crawl?
How many pages to retrieve from each Page?

When Googlebot retrieves a page, it finds links on each page and adjoins them to a queue for succeeding crawling.

It will find the new pages, updated pages and delivers the up-to-date results to indexer.

Indexer for Indexing

Google delivers the full text of the Webpages it finds to the Indexer. These pages are then stored in Google’s Index Database. The database allows rapid access to pages that contains user query terms.

Indexer ignores common words such as is, on, the, or, of, why, how. It also certain punctuation and spaces, in addition to also converts all letters to lowercase to improve the Google Search Performance.

Query processor for serving relevant results

When user’s search for any items, our query processor searches the index for relevant pages and returns the results in search results.

Page rank determines your position of pages in search results.

Based on a Page rank of a page, Google display the pages in search results. If a page experience high page rank then Google displays it at the top of the search results.

Last but not least, make sure whether Google can crawl and index your site to get a higher ranking.

Posted in Google Crawler, Google Webmaster Tools | Leave a comment

Journey of SEO in Promoting a Website

Posted on May 15, 2013 by admin

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Google Analytics introduces Data Hub Activity and Trackbacks Reports

Posted on May 15, 2013 by admin

Google introduces two new reports Data Hub Activity and Trackbacks in social reports of Google Analytics. These two new reports are based on the collections of activities in our social media sites.

This mainly concentrates on collecting data’s of visitor’s engagement and sharing of content in social media sites. These two reports previously added in Social Reports Landing Pages without any significance but now these are highlighted and updated as standalone reports.

Data Hub Activity Reports

Data Hub Activity measures the timeline of the number of activities that have occurred in social Data Hub partner sites. You can see how people engage with, share and discuss your content on Social Data hub partners sites which includes

Blogger
Google+
Reddit
Facebook
Twitter
Delicious
Digg
Stumble upon

This report directly shows you the sharing activity on Social hub partner.

You can view this option under

Traffic Source > Social > Data Hub Activity

Trackbacks Reports

Trackback reports show you the inbound links across web of your site. So you can view sites that are linking to your site. It also highlights the traffic that you getting from these links under “visits” column.

You can view this option under

Traffic Source > Social > Trackbacks

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3 W’s for Effective Content Marketing

Posted on May 13, 2013 by admin

Posted in Content Marketing | Leave a comment

Google Adwords New Tool – Keyword Planner

Posted on May 9, 2013 by admin

Google Adwords has rolled out new keyword planner tool that combines both keywords Research Tool and Traffic Estimator tool. This tool helps to display the suggested new keywords along with their traffic estimates.

The keyword Planner is said to be new version of both Google Keyword Tool and Adwords Traffic Estimator tool which mainly focuses on helping advertisers to easily create new ad groups and campaigns.

It is structured has a wizard like interface. Keyword Planner offer three choices

Search for Keyword and Ad Group Ideas
Enter or Upload Keywords to get Estimates
Multiply keyword lists to get Estimates

Searching For Keyword and Ad Group Ideas

If you want to create a new campaign in Adwords, you need to first find out the best keyword for your campaign that you going to create newly. Therefore, Keyword Planner provides choice of Search for keyword and ad group ideas.
Keyword planner use to give keyword suggestions based on three methods

Particular Keyword Ideas
Landing pages
Product Category
Filtering Keywords

Keyword Planner provides filtering capabilities in which you can able to pick keyword to add to your campaign. Filter keywords based on the Average CPC, estimated search volume, Keyword plan, Keyword competition, eliminate keywords that are already in your account.

Specify your Targeted Parameters

Here you need to specify your targeted parameters which include language, location and search network, so that you can customize your keywords relevant to your campaigns.

Enter Or Upload to get estimates

Sometimes you may like to use keywords which are in your list when creating your campaign. For you keyword planner provides another choice “Enter or Upload to get estimates”
In this Option

First you need to enter your own keywords list
Then upload your file
Select your targeted location, language, search network
Finally, press “Get Estimates”

Then you will be taken to the rest of keyword plan as described above.

Multiply Keyword Lists to get estimates

The final or last choice is to multiply keyword Lists. Here you can multiply your names of your product with colors and so on to create imaginable Keyword permutations as shown below. Then click on “Get Estimates” to go to the next stage of keyword planner.