Last Summer Google Analytics restored Content Experiments. After a year, they have proclaimed latest enhancements with API calls.
Google declared the update of an explicit Content Experiments API. Through an API, the same tools let users to use A/B content tests on their site. The latest content experiment API permits developers to select and decide from all the features obtainable inside Google Analytics Content Experiments and make a custom solution that fits their desires.
Various Benefits include:
Testing changes to content without redirects
Testing items server-side
Basically testing platforms do not offer changes on the server side. With this API tool the clients can run tests on the Server side. They can also try things like implementing different recommendation or search algorithms.
Testing in non-web environments using measurement protocol
It can be used on Kiosk in physical location to test diverse layout variations of content and features and decide what users can complete fastest or at utmost significance.